Wednesday, June 29, 2011

Finding a voice

Hi everyone,With all of the bad publicity that beef farming has received in the media, it's time to get some perspective. It is unfortunate that many people believe that what they see in the media is typical of farming practices everywhere. What you see is meant to upset you. Please do not fixate on the negative but realise that people on the land are as passionate as anyone about animal welfare and sustainable land management. We wouldn't be here otherwise. One final thought. When live trade to Indonesia was abruptly halted, without warning, who put their livelihoods on the line to make sure the cattle stranded on the docks did not have a slow and painful death due to starvation?